Summary
Todd Snyder, a prestigious menswear brand under the American Eagle Outfitters umbrella, has earned a reputation for blending American heritage with modern style. With a dedicated following, the brand has experienced significant growth, particularly during the pandemic years. However, this expansion brought challenges, notably within their logistics operations, requiring a strategic shift to keep pace with demand.
The Challenge: Rapid Growth, Strained Logistics
Between 2019 and 2021, Todd Snyder’s volume surged 70% year-over-year. While a clear sign of the brand’s growing popularity, this expansion exposed areas for improvement in their logistics infrastructure. As Kelli Royle, VP of Planning and Allocation, explains, “We faced shortcomings when it came to DC operations. The warehouse setup couldn’t support the pace and complexity of our growing operations.”
Peak seasons, especially the holidays, highlighted these inefficiencies, leading to routine backlogs and delays that impacted customer satisfaction. “Backlogs were routine every year,” Royle adds, emphasizing the operational strain.
Summary
Todd Snyder, a prestigious menswear brand under the American Eagle Outfitters umbrella, has earned a reputation for blending American heritage with modern style. With a dedicated following, the brand has experienced significant growth, particularly during the pandemic years. However, this expansion brought challenges, notably within their logistics operations, requiring a strategic shift to keep pace with demand.
Quiet’s Game-changing Approach
In 2023, Todd Snyder partnered with Quiet to address these challenges. Quiet, with its deep understanding of apparel logistics, was uniquely positioned to provide the scalability and flexibility Todd Snyder required.
Quiet’s scalable solutions allowed Todd Snyder to manage seasonal spikes and complex inventory with ease, significantly improving operational efficiency.
A particularly noteworthy achievement was Quiet’s handling of garment-on-hanger logistics, which was essential for Todd Snyder’s suiting and tailoring lines. Quiet’s expertise in this niche area showcased its adaptability and commitment to meeting Todd Snyder’s specific needs.
Exceeding Expectations Through Innovation
Quiet’s commitment to innovation has been a cornerstone of the partnership. With the introduction of Quiet’s freight program, Todd Snyder gained enhanced visibility into shipping costs and the ability to automatically select cost-effective carriers. This tech-driven approach resulted in a $3 reduction per package.
Moreover, Quiet’s dedication to clear, proactive communication—through tools like Slack for real-time support and the provision of dedicated account managers—helped foster a close-knit, collaborative partnership.
A Path Forward with Quiet
Following the shift to Quiet, Todd Snyder expanded confidently into new markets across the West Coast and Middle America, free from logistical constraints. “It’s been a monumental year. We exceeded forecasts and maintained exceptional service levels throughout peak times,” shares Megan Casteel, Senior Director of Supply Chain & Trade Management at Todd Snyder.
Quiet’s deep understanding of Todd Snyder’s operations, combined with its tailored solutions, has enabled the brand to not only resolve previous logistical challenges but also exceed its goals. Todd Snyder continues to evolve, with Quiet supporting the brand’s sustainable growth.
As Todd Snyder continues to grow, Quiet remains an essential partner, helping the brand navigate expansion, refine inventory strategies, and ensure long-term success.
Quantifiable Improvements with Quiet
11%
REDUCTION in refund requests year-over-year
32%
DROP in cancellation requests year-over-year
174%
DECREASE in shipping status requests year-over-year
11%
INCREASE in customer satisfaction year-over-year
6%
SURPASSED customer satisfaction goals
“The partnership with Quiet has been nothing short of transformative. Their strategic insight and unwavering support have empowered us to grow confidently and focus on continuing our brand’s upward journey.”
Todd Snyder
